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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
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- ISBN13: 9781592535453- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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By Juan Carlos García (Puebla, México)
This is an excellent book where designers and no designers can find great examples of good packaging. The selection is amazing, the best of the best, as well as the comments written by the reviewers. This book can't be missed in any graphic design and marketing collection. Congrats to Rockport!
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