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How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.
Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.
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By Louis B. Dina (Birmingham, AL)
I was very disappointed in this book. Given the title, I expected more cohesive guidelines and analysis on assembling the "New Basics" into my designs. To me, it was primarily a showcase of work done by the authors' students, some of which I enjoyed, but I didn't find it very helpful or insightful. In fact, I returned it for a refund.
Also, I found some of the type so small as to be unreadable, which for experienced designers, I found surprising. Not high on my list, obviously. I expect a title and/or subtitle to deliver on its implied promise. Perhaps I totally misunderstood the intent of the book, but I expected something that would weave these so-called new basics into a whole, provide direction, and help me produce better designs. Maybe that happens over the course of time in class, but I didn't see that happening in the book.
If you're looking for guidance and direction, I don't think this is the book for you. It wasn't for me.
By E. Schneider (Tampa FL)
This is an excellent text book for beginning design and art students. Easy to read with strong examples this book fills a need in the arts community.
By Rhea Mertha
It came fast and on time through standard shipping. It was exactly in the condition I ordered it in and was carefully packaged so that no damage occurred during shipping. Thank you so much!! I really prefer buying from Amazon than private sellers.
By Tyler Hargrove (Mo. USA)
This book is very helpful. It has a lot to offer to beginning students or just someone trying on their own. Its not so organized as a text book would be which keeps it fresh and fun to still look at. But it definitely has a lot to offer.
By Gary R. Harding (San Diego, CA USA)
this is an excellent overview: while I appreciated the new media content, that felt far more like info for those considering an MFA in graphic design and are not what I feel are basic in any way. I am a working graphic artist and using programming languages easy or not to develop visual media is not part of my work or a requirement. Flash animations, web design are, though. I feel other areas could have been better flushed out.
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